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Top Gear and Unexpected Traffic

The problem with unexpected traffic to your website is, well that it's unexpected! The cause can be particularly obtuse, difficult to forecast and hard to spot ahead of time. Picture yesterday evening on the sofa, kids in bed and the second episode of the new Top Gear series all to myself. Mr James May is recounting a visit to Afghanistan to see the latest MOD rides that are now coming home in the largest redeployment of vehicles since WWII. 

Now that Ridgeback and Mastiff are a bit big and wouldn't fit on my driveway, the Foxhound is a bit of a lorry still but that Husky is a good size and looks great...I wonder how much those go for secondhand I thought...and so did a whole lot of other people!
The MOD sales site at this point could have done with some armour of it's own under the barrage of visitors, thinking it would be sensible to own some very much impractical military hardware as a family car (not that I fell into that category of course). The site understandably couldn't cope and became unavailable due to the high number of concurrent connections.
To be fair, it wasn't the sort of traffic the site normally sees, nor would expect and you might be understanding of a failure. But isn't that the point? Everyday there are sites with traffic spiking across the globe for a whole host of reasons. Maybe we need to think outside the box as to the origins of traffic to successfully guard against it whether it be triggers from media, events or elsewhere.
And no...they don't have any for sale after all, I checked!

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